Are you tired of trying to win new customers or even hang on to those you’ve got? Do you get frustrated knowing that other small food businesses enjoy all the sales they can handle to the U.K supermarkets while you wait around for the next order to come your way?
For a Small Food Business, trading successfully with the UK’s major food retailers offers unrivalled potential to deliver high-profile national exposure for your brand or help you profitably fill your spare production capacity
Of course, most businesses find out that this isn’t always quite as easy as it sounds.
You may have tried for yourself and not been able even to get a meeting with one of the supermarket buyers. Maybe you’ve achieved a small scale regional listing but now can’t develop that business any further. Or, despite perhaps trading in the retail sector, you may feel under pressure as your business is overly dependent on too few customers.
My name’s Gareth Bird and over the last 30 years I’ve sold more than £110,000,000 worth of food products to the U.K. supermarkets. The food companies I’ve worked with include some of the world’s largest food producers and a whole host of small and family-owned businesses
For the last decade I’ve worked as a freelance food sales resource to dozens of small, privately-owned food (and drink) producers, introducing, and building their distribution through the major retailers. This has given me hands-on sales experience of over 100 different food products across Chilled/Fresh foods, frozen and ambient dry grocery.
Some of the specific product areas include: Bakery, Ethnic foods, Ready meals, Sweets/desserts, Cereals, Party Foods, Soft Drinks, Vegetarian foods, Herbal remedies, Confectionery, Prepared salads, Sauces, Snacks, Dairy, Dry Mixes, Dips, Pies, Pastries, and Pasta.
All this has taught me that doing business in the major retail sector can be difficult for inexperienced companies. The rewards though can be great, and are achievable by even the smallest company once they know what they’re doing.
(A few of the more well-known brands I’ve sold over the years)
My work these days in the Food Industry takes the form of “hands-on” sales roles and so the number of businesses I can help directly at any one time is limited to 4 at most. I’m still regularly approached by small food producers that I don’t have the time to directly help. Back in 2008, one such business, a family-owned bakery, asked me whether I could provide some sort of newsletter service if I couldn’t help them directly. To try and help them I set-up a free monthly newsletter service (http://www.gbamarketing.co.uk/food).
Some of the information I was asked to include in issues of the newsletter included things like:
• Understanding the market you’re competing in
• How to create meaningful points of difference for both your company and products
• Finding out who to talk to at the supermarket groups and how to successfully approach them
• How to manage retail customers for future growth & profitability
• All the latest news about the major food retailers in the UK
Since 2008 the subscriber base has grown to several hundred small food businesses. Now I’ve been asked by those who weren’t in from the early days if I could provide all the most useful information, the articles, tips and ideas in one easy-to-use eBook format.
As a result, I’ve packaged together the most practical tips from the first 26 issues (more than 2 year’s worth) of the GBA Marketing “Selling to Supermarkets” Newsletters. All the key information is assembled in one 50 page ebook, with a full table of contents and recommended further resources. What you have then, is an invaluable, easy to use reference tool to help your small food business sell to the food retailers,
* It’s written by a still-operating Sales Director. Someone who’s intimately involved in current trends in the UK Supermarkets- including what it takes to make a product succeed with this sector of the trade in 2011. I share a wealth of food sales experience to the retailers in a way that can easily be used by anyone who wants to make a success of this but doesn’t know where to start. All you need is the openness and motivation to try these deceptively simple ideas.
* The eBook is all about how to successfully sell your food products to the U.K. supermarkets. There’s no irrelevant info about selling food to consumers through your web site, Food Service or things like manufacturing issues
* This is not a US-produced manual which pays lip-service to UK businesses. I’ve aimed the “Selling to Supermarkets newsletter Tips ebook solely at the people and businesses I know best. Namely small food businesses who want to develop distribution in the UK supermarkets
* The book’s only 50 pages long. It’s no weighty text book of difficult to understand or hard to use theory. It’s full of straightforward easy-to-implement tips and ideas any small food business can quickly start benefiting from
* I’ve written 2 best-selling sales & marketing books for small enterprises already so I do know how to communicate my ideas
* The system is priced at a “one-off” tiny fraction of what you could spend on a consultant coming in to tell you how to trade with the supermarkets, hiring a full-time National Accounts Manager or paying an agent’s sales commissions to learn about your product and business then sell on your behalf
• Why the UK supermarkets need small food businesses and how you can capitalise on this
• What you MUST do before approaching the retailers
• How to get Your product manufactured – even without your own factory
• How to successfully approach the supermarkets with your products
• How to put together a winning trade presentation about your company and products
• Key ways to profitably develop your relationship with the supermarkets
• Recommended Software and web sites you need to use to succeed
PLUS: Case studies, Brand vs. Own Label, Celebrity branding, Regional and Promotional opportunities explained and a whole lot more
“Gareth has played a huge role in the development of this company” – Paul H. Owner, Ambient Grocery Manufacturer
“Worked miracles for us in less than 24 hours” – George R. Managing Director, Frozen Food Manufacturer
“We’ve been lucky to have someone like Gareth on our side….. directly responsible for increasing our business six-fold” – Bill C. Managing Director, Fresh Food Manufacturer
“A huge contributor to the successful development of this business” – Peter M. Owner, Ambient Bakery
“Highly recommended” – Jan T, Managing Director, Ambient Food Manufacturer
NOW AVAILABLE FROM AMAZON
Copyright 2014 GBA publishing
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